It’s easier to show you what BlackBerry 10 can’t do in 30 seconds is the tag line of BlackBerry premium ad during Super Bowl in the USA, however even after spending some serious dollars the commercial hardly seems to capitalize the opportunity.
The ad no doubt contains some really eye catching effects, but if you want to see something different BlackBerry 10 can do competitive to other smartphones, you are unfortunately is at wrong position.
The 90% of the video time contains not a single look of Z10 BlackBerry handset, and it just appears for 3 seconds in the total video stream.
Remember a few days CEO of the company was claiming the Z10 handset to be the biggest challenge with new system with some unique ideas in OS design. The concepts like the unified inbox called Hub, and new gesture controlled user interface.
Last week the CMO of the company was also claiming the advertisement and promotion of the BlackBerry Z10 would be focusing on what makes it different new system.
Frank Boulben said:
“We are not selling a me-too product…so you will see in all of our marketing creative that we are showcasing the key features of the product.”
To get their heads around the BlackBerry 10 OS user will need a little help, as it has been our personal experience after using the cellphone some user would rather find it comfortable to use. But the expensive ad does not seem to help those users who find it difficult to use the new OS.
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